COMMUNICATIONS STRATEGIST | EXECUTIVE ADVISOR | NONPROFIT CHAIR

Nina Lai

Professional headshot of a woman with shoulder-length brown hair with blonde highlights, wearing a black sleeveless top and smiling confidently with arms crossed

Photo: Jamison Weeks

 

With roots across four continents, I’m a communications leader and advisor who’s shaped narratives for brands including Emirates Airlines, Nike, The Ritz-Carlton, Benefit Cosmetics, and Lenovo. My work spans executive communications, brand storytelling, and organizational strategy—helping leaders earn trust and build connection across cultures.

I currently lead NYL Consulting, a strategic communications consultancy; advise Impact 100 Seattle as Communications Chair; and host In Between Worlds, a newsletter and podcast exploring culture, career, identity, and the spaces that connect them.

My work takes shape through two spaces:

NYL Consulting

Strategic communications consultancy for organizations navigating communications challenges, elevating their brand, or rethinking their strategy.

Explore services

Newsletter & Podcast

Sharing stories at the intersection of culture, career, and connection — exploring how we find meaning and belonging across borders and in between worlds.

Subscribe